Maximizing Your Business's Sweet Spot

When does your hard work pay off? When does making money become effortless? We call that finding the “sweet spot” of your business, but how do you find it?

On Tuesday we talked about the three key ingredients you must determine to find your business’s sweet spot:

1. What you do best (Entrepreneurial Abilities),
2. What you are passionate about (Emotional Charge), and
3. What your customers want and need (Economic Marketplace), all meet

Find the intersection of those three elements, and you’ve arrived. The next question is, of course, now that you’re here, how do you leverage that into a bigger payoff?

Sweet Spot Strategy #1: Keep your business focused

Use the Sweet Spot as your business’s focus. If your business gets off that spot, your financial numbers will show it. Continue to fulfill within that one spot, and you’ll prosper. Remember, you only need to focus on what you do best, what you’re passionate about, and what your customers want and need.

Sweet Spot Strategy #2: Keep yourself focused

It’s said that it takes 10,000 hours to master a skill or subject. Once you have that mastery, there are dozens of strategies to create products and services that your customers want and need.

That’s because when you’re doing what you’re good at, what you’re passionate about, and what your customers want and need, there is an abundance of wealth, fun, and good that you can accomplish in the world.

Sweet Spot #3: Create synergy

Quite frequently, business owners make the fatal mistake of “I can do it all!” For example, let’s say that you start a business selling products online, and then you decide to get involved in a network marketing, juice company. The problem with all of this is that you’re going in too many different directions. You’ll likely find yourself flitting from one project to another, trying to keep all the balls up in the air. Every so often, one will fall and hit you in the head, but as long as it’s not a bowling ball, you reason, you’ll be okay. You’re quite likely to succeed with one of the businesses. But you’re not going to succeed with all of them.